BNP Paribas Asset Management appoints new Head of Sales Nordics 

March 3, 2025

BNP Paribas Asset Management (‘BNPP AM’) announces the appointment of Henrik af Donner as Head of Sales for the Nordic region, effective 3 March 2025.

Henrik has extensive experience of working with Nordic clients having held senior positions at several global firms in the Nordics including AXA Investment Managers1 as Co-Head of Nordic Clients, and UBS Global Asset Management2 as Co-Head of the Nordic Market. 

In his new role, Henrik will be focused on deepening client relationships, expanding BNPP AM’s presence, and developing the business across the Nordic region. 

Jan Lodewijk Roebroek, CEO Netherlands and Nordics BNP Paribas Asset Management, comments: 

“We are delighted to have Henrik join us to head up the Sales efforts in the Nordics. With a high degree of growth and wealth creation, deep and sophisticated market segments, the Nordic region is of key importance to BNP Paribas. We are convinced that Henrik’s extensive experience in this area will help us to expand our broad asset management offering in this strategic region.” 

Henrik af Donner, Head of Sales BNP Paribas Asset Management

Eirik Winter, CEO of BNP Paribas Group in the Nordic region, comments: 

“This appointment is another step in the continued strengthening of BNP Paribas’ position in the Nordic region. The region is home to some of the world’s most sophisticated investors, and this matches BNPP AMs capabilities and expertise very well. Henrik will play a key role in helping our clients navigate today’s complex and evolving landscape and we are thrilled to have him join our team on the ground in the Nordics.”